We're a team of dog loving paw-rents who spend the best hours of our day figuring out the most effective ways to help enhance dog's lives and overall wellbeing.
Daunting task you say? Not for us.
We find it exhilarating to help push the entire pet industry forward. Truth is, there is nothing more telling of overall well being than diet and nutrition. The food we choose to feed our dogs is their primary source of nutrition, vitamins and minerals, and it's time we help enhance the quality.
With the help of our incredible team, industry experts, vendors, friends and family, we have created what we believe is a necessary shift and upgrade in the pet food industry. Customized super premium meal plans, supplements and mix-ins packed with nutrient-dense superfood ingredients, delivered directly to your door.
Not only have we enhanced dog food recipes and ingredients, but we’ve also taken the pain points out of the process. Our personalized quiz results give you recommendations for your pup on what to feed, how to feed, and why to feed certain things based on your dog’s age, breed, weight, sensitivities or allergies, and more. We make it easy so you can feel comfortable and confident knowing that you are providing the best quality ingredients at the right amounts during the right phases of their lives, and we're here by your side each step of that journey.
We hope you’ll give it a try and join us in supporting pets through advanced nutrition and giving back. Because dogs deserve better.