We believe pet nutrition and wellness has exponential room for growth. While we've witnessed human nutrition make significant advancements over the years, pet nutrition has been quietly left behind. No worries though, we're here to push the industry forward.

Our mission is at the core of everything we do and every decision we make - from hiring team members to creating products to every customer interaction.  

To create a better life for dogs and their humans.

Creating a better life means we also keep "giving back" top of mind. We not only match each of our customer's financial donations to pet rescue organizations,  but we also donate products, source all-natural ingredients and use sustainable packaging for our products.